Accredited Practioner (ACIPR) & Chair MEPRA Standards & Ethics
Head of Etisalat Group's Sustainability and Social Responsibility; Chair of the Middle East PR Association's Standards & Ethics Committee; 12 year PR veteran and amateur boxer, polo player, cyclist, photographer and videographer.
- @TheNationalUAE: "@EtisalatUAE’s @YouTube tutorials prove a hit with #UAE students" #EtisalatMyChoice #EtisalatUAE ow.ly/speV7 1 month ago
- Emirates 24/7: "With 750k+ members @EtisalatUAE has nations largest loyalty programme" ow.ly/skzU9 #EtisalatMyChoice #EtisalatUAE 2 months ago
- Gulf News report "#EtisalatUAE customers redeem Dh200m in points through rewards programme" #EtisalatMyChoice ow.ly/skzMR... 2 months ago
Author Archives: stephenking2012
I haven’t written since the beginning of May. It’s because I’ve been busy with this internal campaign which you can watch the full playlist here.
Last year (has it been that long!) I wrote this article on how journalism was one of the worst career options in the world – placed 196 out of 200. The one ‘positive’ element in this I had joked, was … Continue reading
Source: blog.hubspot.com via HubSpot on Pinterest Thank you Hubspot for making me smile!
The Middle East region is a hive of opportunity and many entrepreneurial types are enticed to set up their own small and medium sized enterprise. Most are excited at the opportunities that social media provides as a way of reaching … Continue reading
When I first started my career in PR, I was tested on two things – my knowledge of the media and my ability to write interesting and accurate copy. That knowledge and this skill has saw me through ten years … Continue reading
PR agencies and PROs are being granted access to greater amounts of mission critical information than ever before. Sensitive financial information, public advocacy positions and legal arguments have become accessible to communicators as PR is seen as an increasingly critical … Continue reading
Not sure if this has anything to do with PR or if we can learn from it in any way… but it’s catchy and with such an enormous online following has to be case study for something…
Etisalat is the sponsor of the IIR Middle East CSR Summit taking place at the Address, Dubai Marina between May 20-22. I am delivering a presentation regarding how ISO26000 has helped share a common understanding of CSR across our operations … Continue reading