Monthly Archives: April 2012

May 4 launch date for GRI Media Sector Guidelines

The Global Reporting Initiative (www.globalreporting.org) yesterday announced the launch date for its long-awaited Media Sector Supplement which will provide guidelines on how media-related organisations should report their environmental and social impact. In the public consultancy issued earlier in 2011 (see … Continue reading

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Poor prospects place journalism at base of career choices…

Despite the subject, this is not a criticism of journalists – just a reality check. The implications are just as serious for PR practitioners as they are for our more editorially empowered ‘friends in ink’. In a recent analysis (pls see The Top … Continue reading

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PR standards are a moving target, accelerating at the speed of innovation

This is number 3 of an 8 part series of observations following a study of  ethical, moral and codified guidance provided by a variety of respected Public Relations Associations from the United States, Europe and the Middle East. As observed … Continue reading

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Do Social Media Consultants Sound Like This… (Mnanamaa)

A friend forwarded this to me and it made me smile. So tried my best to think of a good reason to post on my blog so I can go back when I need to remind myself that I’m not … Continue reading

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Global Study Finds ‘Shocking’ Faults in Wikipedia Editorial Guidelines

  Earlier this year, MEPRA invited its membership to participate in a global study to understand the PR industry’s perspectives on Wikipedia. The Arthur W. Page Center funded the research which was designed and implemented by a Pennsylvania State University Professor, who is also … Continue reading

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Cupcake Codes Disguise a Common Consensus

This is number 2 of an 8 part series of observations following a study of  ethical, moral and codified guidance provided by a variety of respected Public Relations Associations from the United States, Europe and the Middle East. It is … Continue reading

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A hole in my PR strategy….

The below is not based on any real conversations, but only a continuation of an earlier post about whether consultancies should be pitching social media as a separate solution to traditional media relations. I can’t see how its right, given … Continue reading

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Best Practice – Dubai Comic Con Social Media (#MEFCC)

Love them, hate them or simply pity those that still read them, comics have a major cultural place in modern society and The Middle East Film & Comic Con (MEFCC) will be one of those ‘marmite’ events which will be either completely hopeless, or one of the best things to happen in Dubai this decade.

I love this social media video and believe you will too.

Date:
Friday, 20th – Saturday, 21st April 2012
Duration:
2 days
Audience:
General Public
Category:
Entertainment, Exhibition
Venue:
Dubai International Marine Club 

Mina Seyahi, Dubai

Admission:
VIP AED 500, One Day Pass AED 55, Weekend Pass AED 100
Telephone:
+971 4 447 4344

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Earth Hour To Kick Start Sincere Sustainability Studies

Firstly I wish to congratulate the UAE division of the World Wildlife Fund(EWS-WWF) and all the individuals and companies who participated in the 2012 celebration and awareness campaigns. Like with all well-run activities, observers perhaps don’t see the extreme hard work … Continue reading

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The convergence of ‘traditional’ and ‘new’ media relations is upon us – it might even have already happened…

I have been struggling with a connundrum – is there a need to separate social media and traditional media relations – and is it even honest to do so? What is media relations really? A vast proportion (but certainly not all) of … Continue reading

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