Ethical Questions in Practice (CIPR TV)

This is another excellent interview on PR ethics and well worth watching.

Key points

  • Greenwashing, astroturfing, publicity stunts by public officials to make them look ‘normal’ and using +size models on magazines to hide the fact the fashion industry hasn’t changed are some of the evils of our time.
  • Individuals are creating their own reality relying on the Internet, and journalism / credible reporting is on the decline. Makes people more vulnerable to false content and rumour
  • PR is not a level playing field, and those with money have greater ability to exercise its power over the masses
  • PRs need to be more transparent about what they do, argue for its legitimacy similar to Edward Bernaise in 1920s were he wrote in ‘Propaganda’ that there was a need to mold the minds of the masses
  • The Internet does not give a level playing field – corporates have much greater resources and can manage customer complaints or activism; it is a false sense of security
  • The public is no-longer concerned about lies and spin, but about the cozy relationship between companies and government formed by PRs
  • Framing of messages by PRs is an essential service required for positive policy development and general debate
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About stephenking2012

In 2012 I volunteered to hold the position of Chair - Standards & Ethics Committee for the Middle East PR Association (@MEPRA_org). I have set up this account to assist in this effort. You may also like to follow my Blog or connect with me on LinkedIn. In any case, please do visit www.mepra.org, and if you are not yet a member, please do sign up!
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