This is another excellent interview on PR ethics and well worth watching.
- Greenwashing, astroturfing, publicity stunts by public officials to make them look ‘normal’ and using +size models on magazines to hide the fact the fashion industry hasn’t changed are some of the evils of our time.
- Individuals are creating their own reality relying on the Internet, and journalism / credible reporting is on the decline. Makes people more vulnerable to false content and rumour
- PR is not a level playing field, and those with money have greater ability to exercise its power over the masses
- PRs need to be more transparent about what they do, argue for its legitimacy similar to Edward Bernaise in 1920s were he wrote in ‘Propaganda’ that there was a need to mold the minds of the masses
- The Internet does not give a level playing field – corporates have much greater resources and can manage customer complaints or activism; it is a false sense of security
- The public is no-longer concerned about lies and spin, but about the cozy relationship between companies and government formed by PRs
- Framing of messages by PRs is an essential service required for positive policy development and general debate