One month ago, the campaign to bring the 2020 World Expo to Dubai took a new stride forward as
the Bid Committee launched a social media campaign to raise awareness and to garner the support from the 7 million residents of the UAE.
Then last week, the Committee announced a competition to identify five ambassadors from the UAE who would be selected by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to be recognised as “Expo Ambassadors” as part of a national campaign, entitled “Be part of it”.
Every five years and for a period of six months, World Expos attract millions of visitors. Hence success in this bid will bring significant riches to all who reside in the Emirates and for our neighbours in the Middle East.
It is therefore of absolute importance that everyone who can support this campaign thinks not what Dubai 2020 bid might do for their PR agency’s P&L account, but what their agency can do for Dubai 2020.
This is possibly the best chance for Dubai as The World Expo has never been held in the Middle East, Africa and South East Asia in the history of the event. It would be the prime moment unless we would want another competitor such as Turkey or Thailand to take over.
I am going to be blogging on this campaign over the coming months and would look forward to hearing from anyone who would like to join in a pro-bono effort to support this valuable nay, must-win bid.
You can (and must!) learn more by visiting the official Web site at http://expo2020dubai.ae/en/. I have also summarised some of the text below for easy reference and reading.
About the World Expo
The Great Exhibition, held in London in 1851, inaugurated World Expos as the hallmark events of a world aspiring to strengthen its connections, celebrate its cultural diversity and marvel at its technological wonders.
Today, World Expos remain a key meeting point for the global community to share innovations and make progress on issues of international importance such as the global economy, sustainable development and improved quality of life for the world’s population.
Every five years, World Expos attract millions of visitors who explore and discover pavilions, exhibitions and cultural events staged by hundreds of participants including nations, international organisations and businesses.
Each World Expo is a catalyst for economic, cultural and social transformation and generates important legacies for the host city and nation. For instance, Shanghai 2010 World Expo helped transform a heavily industrial city-centre area into a thriving cultural and commercial district while also bringing its theme “Better City, Better Life” to the attention of 73 million people.
The next World Expo takes place in Milan, Italy, in 2015. The focus: “Feeding the Planet, Energy for Life”.
For Dubai’s bid to host the 2020 World Expo, the UAE has selected the theme “Connecting Minds, Creating the Future”.
In today’s highly interconnected world, a renewed vision of progress and development based on shared purpose and commitment is key. While a single human mind, an individual country, or a specific community is both unique and remarkable, it is by working collaboratively that we truly advance.
A World Expo in Dubai in 2020 would be the first to be held in the MENASA (Middle East, North Africa and South Asia) region. As the global community faces ever more complex, and increasingly interconnected challenges, the links between people, societies and ideas have never been more important. Dubai Expo 2020 will be a platform for connectivity to help pioneer new partnerships for growth and sustainability for the future.
The Bid Committee
Reporting to the UAE Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Higher Committee on Hosting the World Expo 2020 is working on the bid under the chairmanship of Dubai Civil Aviation Chairman and Chief Executive of Emirates Group His Highness Sheikh Ahmed bin Saeed Al Maktoum.
HH Sheikh Ahmed bin Saeed Al Maktoum is joined on this committee by:
- The Director of Dubai Ruler’s Court Mohammed Ibrahim Al Shebani, Deputy Chairman of the Higher Committee
- State Minister Reem Ibrahim Al Hashimy, Managing Director
- Director General of the Government of Dubai Media Office (GDMO) Ahmed Abdullah Al Sheikh
- Dubai World Trade Centre (DWTC) Director General Hilal Saeed Al Merri.
Support the Dubai, UAE Expo 2020 bid now by visiting its Facebook page. Here you can back the campaign by ‘Liking’ the page, posting your messages, comments, UAE photos and videos and sharing the page with friends and family. You can also join the conversation and Tweet your support at @DubaiExpo2020.