MEPRA Workshop: Digital Communications – a strategic approach (Dubai), 18 July 012

This one-day course is targeted at professionals of all levels of experience in corporate communications.

The course will provide both theory and practical guidance on approaching communications strategically on the web and the business value that can be reaped through such approaches.

Middlesex University, Dubai Knowledge Village, Block 16, Boardroom (3rd floor).

Members Dhs 1,100.00 each
Guests Dhs 800.00 each

To register, email

1. Approaching websites strategically:

Key considerations for a digital product – whether public website, intranet, extranet, mobile applications, and/or social platforms/communities.

    • Requirements for developing a strategy
    • User experience design and information architecture
    • AIDA concept & content strategy
    • Design games

2. The Social Web

    • Incorporating social media into digital communication strategies is a necessity not a luxury
    • Managing social media needs
    • Designing for the social web
    • Audience considerations for the social web
    • Working with networks such as Facebook and Twitter

A third of your time will be spent on a team exercise putting into practice the knowledge learnt in the first two sessions.

Your trainer:

Katral-Nada Hassan, a director at In2 Consulting, a boutique communications agency based out of Dubai, brings over seven years of experience in planning and managing large-scale web implementations and revitalizing optimal user experiences for web products and services.

Katral-Nada (@katral) possesses extensive knowledge of effective online marketing

Your course leader Katral-Nada Hassan

tactics, website analytics, information architecture, usability testing and user-experience design.

Her past experiences were mostly through an agency setting where Katral-Nada has played a leading role in projects for clients such as MSN Canada, Sharp Canada, Calgary Real Estate Board, CMC Microsystems and Medicine Hat College to name a few.


About stephenking2012

In 2012 I volunteered to hold the position of Chair - Standards & Ethics Committee for the Middle East PR Association (@MEPRA_org). I have set up this account to assist in this effort. You may also like to follow my Blog or connect with me on LinkedIn. In any case, please do visit, and if you are not yet a member, please do sign up!
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