The Ultimate Twitter Infographic…

…is not here…

I didn’t embed it as I’m not sure who owns the copyright. I wanted to Pin it, but there wasn’t the option. You should check it out on the originator’s Web site here.

This is a summary of the key findings:

  • It would appear that brands should be tweeting at the beginning and end of the week and also the weekends… not Monday-Wednesday in the Middle East calendar…
  • Tweets are most effective between 8am and 7pm, Facebook posts are more effective in the other hours
  • You should tweet between 1-4 times a day and not more
  • Short 100 character tweets are more engaging
  • Tweets with links get 86% more retweets
  • Hashtags receive 2* as much engagement
  • Tweets with images  receive 2* as much engagement
  • Asking Followers to Retweet achieves 12* more success
  • If your spell out Retweet rather than the acronym RT 23* greater engagement is possible

You can download the full report here.

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About stephenking2012

In 2012 I volunteered to hold the position of Chair - Standards & Ethics Committee for the Middle East PR Association (@MEPRA_org). I have set up this account to assist in this effort. You may also like to follow my Blog or connect with me on LinkedIn. In any case, please do visit www.mepra.org, and if you are not yet a member, please do sign up!
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