This is part one of a series of articles which list the various agency social media resources that are available and may be examined as best practice.
I have chosen YouTube as I believe that video will become the press release of the future. The ability to rapidly hash together a 90second edit will be as important as to be able to draft a 300 word announcement in 30 minutes.
Content is king, and all telecoms and ICT graphs indicate that the highest demand for content is video. Read my post from April for more on this.
This is why one of the first items I have recommended in my Mobile Communicator’s Kitbag feature is a Sony camcorder which has all the features you could dream off – it is also the camera I have used for the various edits on this site and on my personal YouTube channel.
Click, subscribe, watch & enjoy – if there are others that you recommend please leave in the comments section!
Active PR – http://www.youtube.com/ActivePRMiddleEast
Apco Worldwide – http://www.youtube.com/apcoworldwide
Bell Pottinger Digital – http://www.youtube.com/user/bellpottingerdigital
Burson Marsteller – http://www.youtube.com/user/BursonMarsteller
Edelman Global – http://www.youtube.com/edelmaninc
Hill&Knowlton Strategies – http://www.youtube.com/hkstrategies
Headline PR – http://www.youtube.com/user/headlineme
MS&L Worldwide – http://www.youtube.com/user/mslworldwide
O2 Marketing Communications – http://www.youtube.com/user/o2network
Porter Novelli – http://www.youtube.com/user/PorterNovelli
Spot On – http://www.youtube.com/user/spotonpr
Total Communications – http://www.totalcompr.com/ (you have to access from their Web site for some reason)
Weber Shandwick – http://www.youtube.com/user/WeberShandwickGlobal
Chartered Institute of PR – http://www.youtube.com/user/CIPRtv
International Association of Business Communicators – http://www.youtube.com/user/IABCtv
Arun Shudhaman (Holmes Report Fame) – http://www.youtube.com/user/ArunSudhaman