So today my blog, which was launched in April, has recorded its 1,000th viewer! Now that’s not so exciting, or a particularly enormous figure, but I had set in my mind that on this occasion I should write about the different tools for evaluating a blog’s performance.
I think WordPress is excellent and provides a wide range of analytics. If you have been inspired by my earlier article on PR blogging, then this gives you an idea of the insights you could benefit from when you try your own personal or corporate blog.
The first thing I’m looking for is the location of my readers. WordPress offers a graphical map which shows the main ‘hot-spots’. I am happy that at least 1/3 of my hits are originating within the Middle East. There is no surprise either that these are pretty much all UAE-PR people.
The second thing it tells me are my most successful articles, which I list below in case you missed one. The top entry was one which included the most images/logos and I believe that a lot of these views originated from Google Image searches…
Apart from this, three of my top ten posts included exclusive video footage – supporting my recommendation for a video camera as part of every communicator’s ‘kitbag’.
Another three covered the Global Reporting Initiative’s Media Sector Supplement, with the remainder being analysis inspired by current affairs and news from other sources.
- How to become a millionaire from your personal social media time
- CNN’s Abu Dhabi Bureau Chief Offers Words of Wisdom at MEPRA Networking Event
- Is crowd-sourcing a viable option for improving media pitching standards?
- Facebook shares its secrets at TBWA/RAAD Power Breakfast
- May 4 launch date for GRI Media Sector Guidelines
- MEPRA PR Awards Categories unveiled
- Global Study Finds ‘Shocking’ Faults in Wikipedia Editorial Guidelines
- Official statement from GRI on the new media sector transparency supplement
- My presentation at Zayed University’s GlobCom conference
- Klout stock – Buy, Buy, Buy, Buy…. am I clear? BUY!!!!!
Finally, I can see my growth curve – in fact the last three weeks of July have seen nearly 50% of my visitors. This clearly shows that I have a) become more confident and proficient in my use of social media and b) that word has gotten around – I am noticing that people have begun to google my blog directly now!
I have learned a great deal from this analysis and also from my many experiments in using different multimedia content, scheduling and administration tools and social networks. This is greatly supported by HootSuite and its analysis of clicks originating from my scheduled Tweets. You will be able to read more of this in the future.
I hope you have enjoyed reading, and I thank you all for your kind comments and retweets!