LEWIS PR’s Morgan McLintic Explains the Concept of Brand Journalism

Morgan is a former colleague of mine from way, way back and is doing well for himself in the US for LEWIS PR. Here he is at the Global PR Summit explaining the concept of Brand Journalism / Corporate Journalism and how it is being led from the top at some global corporations. Nice one!

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About stephenking2012

In 2012 I volunteered to hold the position of Chair - Standards & Ethics Committee for the Middle East PR Association (@MEPRA_org). I have set up this account to assist in this effort. You may also like to follow my Blog or connect with me on LinkedIn. In any case, please do visit www.mepra.org, and if you are not yet a member, please do sign up!
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