Michael Moore Stars in Potentially World’s Largest Public Engagement Exercise

There are very few people who really make my brain work as much as Michael Moore, the famed American documentary maker. Sometimes I like to virtually argue with his point of view which is generally very difficult from an ethical stance.

But other times I am confounded that there is a need for him to write in the first place as his messages are regularly so logical that it is ridiculous that they need to be made at all.

Michael Moore 2011 Shankbone 2

His latest email blast is one of those. This is part of a series he has shared about the ongoing gun legislation debate that was sparked from a massive tragedy earlier in the year and was accelerated by Piers Morgan on his CNN prime time show.

Moore, to his credit and to the service of the entire US nation, has taken up the torch once again and is refusing to let the issue slide off the public agenda. (Perhaps HM Queen Elizabeth should consider offering him a Knighthood in an effort to shore up support for a law that would save thousands of lives every year…)

In the past Moore has used the art of videography to bring his message to the masses. Bowling for Colombine was one such documentary – and one which today is still the most impactful films I have ever watched.

Since then he has moved to social media accruing five million email IDs, 1.5 million followers on Twitter and nearly 800,000 Facebook friends.

Now on March 23 he will combine both his documentary and social media prowess to deliver a powerful rallying call to the grass roots. He is asking the public to gather their friends to watch Bowling for Colombine in memory of those who have died from gun related deaths as a result of weak gun laws. He will then host a Webcast chat live to their living rooms to discuss what needs to happen now.

If it works, then this will possibly be the largest ever and most professionally coordinated, direct communication to the mass public. Even if it isn’t that successful, there is clearly lessons for any communicator to learn from this exercise.

I would even tip this initiative to win many PR awards if it was nominated.

Michael’s email is included below and if you wish, you can Join Mike’s Mailing List or Follow Mike on Twitter or Join Mike’s Facebook Group and even Become Mike’s MySpace Friend.

Join Me to Kick Off a Mass Movement Against Gun Violence From Your Living Room on Saturday, March 23rd …a note from Michael Moore 

Friday, March 15th, 2013


The response to my Newtown letter this week has been overwhelming. It is so very clear to everyone that the majority of Americans have had it with how we as a country have recklessly allowed the NRA and the gun manufacturers to get away, literally, with murder.

That, right now, is going to come to an end.

The “tipping point” against the gun madness has taken place because of the tragic slaughter of 20 little children in Connecticut. This time, the shock and horror didn’t subside after a few weeks, as it did after the 30+ massacres since Columbine. This time we haven’t been able to shake it from our collective consciousness. This time – and the NRA knows this – this time we the people aren’t going to quiet down. We are demanding real action.

In the past few days, a number of people and grassroots groups have suggested to me that we do something to use ‘Bowling for Columbine’ to rally thousands – millions – to come together and kick off a massive spring action to get gun control laws passed. I love this idea and I have agreed to participate in helping to launch it.

So, next Saturday, March the 23rd, on the 10th anniversary of the evening that ‘Bowling for Columbine’ won the Academy Award, MoveOn.org is sponsoring a screening with me in New York City and other groups are joining together to ask you and thousands of others to host a nationwide gathering in your homes where you invite friends and neighbors to come over and watch the movie together – and then, afterward, I will join you LIVE, via the Web, in your living rooms to talk to you, take your questions/suggestions and decide what we are all going to do.

I am asking the nearly five million of you who receive this email, plus my 1.5 million followers on Twitter and my nearly 800,000 Facebook friends, to set aside next Saturday night, March 23rd, and invite people over to your home to watch my movie and have a talk with me and others who will lead this mass movement for gun control action.

Over the next few days I will send you more details, but I just wanted to get the word out today, after so many thousands of you have written me via email and Twitter, and ask you to hold the date for next Saturday and start to get the word around to your friends and family. I’ll let you know the easiest ways to get a copy of the film for free or nearly free so you can show it in your living rooms. And I’ll let you know how to “beam me in” when the movie is over. By the end of that night, my hope is that we will have a peaceful but fierce army of millions making their voices heard to those who represent us on Capitol Hill. We will, instantly, vastly outnumber the NRA and the gun lobby.

And for the sake of our children and the future of this great country, we will win.

Let everyone know – next Saturday, March 23rd, we’re all getting together to watch ‘Bowling for Columbine’ in thousands of “house parties” across America, and I will be there with you, thanks to the wonders of 21st century technology.

See you on the 23rd in your living room! Now is the moment to make this happen.

Michael Moore


About stephenking2012

In 2012 I volunteered to hold the position of Chair - Standards & Ethics Committee for the Middle East PR Association (@MEPRA_org). I have set up this account to assist in this effort. You may also like to follow my Blog or connect with me on LinkedIn. In any case, please do visit www.mepra.org, and if you are not yet a member, please do sign up!
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