Austrians take no ‘Bull’ winging brand blackmailers before rumours take flight…

Here’s a lovely case study to stimulate your mind on how to tackle a potential brand crisis (–f1.html).

Red Bull Advertisement in Ibiza Airport

Image: Stephen King 2012

It appears Red Bull has had to take some risks in facing down blackmailers who were threatening the company’s reputation and contaminating products on supermarket shelves.

Instead of ignoring the problem, and hoping the threats would go away, RB’s management team went on the offence and proactively warned its customers about the potential danger thus eliminating the Blackmailer’s ability to create terror.

The Reuters/Yahoo article above includes more details of this incident and also some other cases where brands have taken product safety to their customers which might be useful in the future if you need to give your crisis management proposal wings!



About stephenking2012

In 2012 I volunteered to hold the position of Chair - Standards & Ethics Committee for the Middle East PR Association (@MEPRA_org). I have set up this account to assist in this effort. You may also like to follow my Blog or connect with me on LinkedIn. In any case, please do visit, and if you are not yet a member, please do sign up!
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