Monthly Archives: April 2013

Just for laughs – making friends in social media (Cartoon)

Source: blog.hubspot.com via HubSpot on Pinterest Thank you Hubspot for making me smile! Advertisements

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How to set up an online presence for free…

The Middle East region is a hive of opportunity and many entrepreneurial types are enticed to set up their own small and medium sized enterprise. Most are excited at the opportunities that social media provides as a way of reaching … Continue reading

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I published a travel diary ebook… “eat, train, FIGHT!”

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Trade Secrets – Five Things Every PRO Should be Able to Do…

When I first started my career in PR, I was tested on two things – my knowledge of the media and my ability to write interesting and accurate copy. That knowledge and this skill has saw me through ten years … Continue reading

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Top Tips for Protecting Information

PR agencies and PROs are being granted access to greater amounts of mission critical information than ever before. Sensitive financial information, public advocacy positions and legal arguments have become accessible to communicators as PR is seen as an increasingly critical … Continue reading

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Psy rakes up close to 20 million views for new hit….

Not sure if this has anything to do with PR or if we can learn from it in any way… but it’s catchy and with such an enormous online following has to be case study for something…

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Promoting my presentation at the IIR Middle East CSR Summit on May 22

Etisalat is the sponsor of the IIR Middle East CSR Summit taking place at the Address, Dubai Marina between May 20-22. I am delivering a presentation regarding how ISO26000 has helped share a common understanding of CSR across our operations … Continue reading

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Etisalat Stunt to Promote Elife Pause TV

I think this is quite entertaining!

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Arabia CSR Network Seeks Sustainable Corporate Citizens (Video!)

The new cycle of the annual Arabia CSR Awards was launched today at a press conference at the Amwaj Rotana in Dubai. The event is hugely popular with both small and large corporates and government departments in the Gulf and … Continue reading

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Don’t be an April Fool! Set Proper Objectives Today!

As a member of the IABC for the past three years, I have been delighted with its fantastic magazine ‘Communications World’. It is by far the most useful marketing-related publication that can be produced and this is possibly because most … Continue reading

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