Tag Archives: Evaluation

Readership is exploding… so what is going on?

Since the end of summer, I have been receiving around 30 hits per day, and nearly 200 hits on the busiest day at the beginning of October. I wanted to see what was going on and attracting all this attention … Continue reading

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OLB proposes evaluation methodology for broadcast PR

If you have watched the video of our MEPRA Awards launch event you will see our Vice Chair Nicola Gregson explaining why AVE (Advertising Value Equivalency) evaluation will not be considered in the judging process. This is supported by a paper … Continue reading

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