Accredited Practioner (ACIPR) & Chair MEPRA Standards & Ethics
Head of Etisalat Group's Sustainability and Social Responsibility; Chair of the Middle East PR Association's Standards & Ethics Committee; 12 year PR veteran and amateur boxer, polo player, cyclist, photographer and videographer.
- Picture of the week - committees and coalitions wp.me/p2kJmk-iD 2 weeks ago
- Communicating in A World Without Newspapers - What Will Journalists/PRs do Next? wp.me/p2kJmk-iu 2 weeks ago
- @Loomik that camera is bigger than ur head! Making me feel v inferior :/ 2 weeks ago
Last year (has it been that long!) I wrote this article on how journalism was one of the worst career options in the world – placed 196 out of 200. The one ‘positive’ element in this I had joked, was at least reporters were considered better than lumberjacks. In 2013, it appears the situation has reversed!
Earlier in April 2013, Yahoo published an almost identical article this time placing reporters/journalism as the number 1 worst career option. In fact your future prospects as a journalist are considered worse than being enlisted in the armed forces…
But, as insomnia inspires me, I believe there is hope.
The Middle East region is a hive of opportunity and many entrepreneurial types are enticed to set up their own small and medium sized enterprise. Most are excited at the opportunities that social media provides as a way of reaching out to customers and cheaply promoting their operation.
But soon enough, the burden of maintaining the company Facebook Page and keeping it populated with interesting comment starts to drain the manager’s enthusiasm. With only a dozen or so ‘Likes’ and limited interactions, it becomes more a monologue than a marketing activity and the site becomes dormant – a ghost page.
That doesn’t mean the idea was wrong. Only the implementation. Here’s my advice for some useful free web services that will aid a budding online entrepreneur!
When I first started my career in PR, I was tested on two things – my knowledge of the media and my ability to write interesting and accurate copy.
That knowledge and this skill has saw me through ten years of exciting and thoroughly satisfying career experiences. However, it’s debatable whether I really needed my degree or A-Levels to do this…
Readership in general is in decline.
Media outlets are suffering, many are closing.
Therefore, what is it that new PROs or even those who are a little long in the tooth like myself, should be concentrating on. Here are my top five:
PR agencies and PROs are being granted access to greater amounts of mission critical
information than ever before. Sensitive financial information, public advocacy positions and legal arguments have become accessible to communicators as PR is seen as an increasingly critical tool in the success of such actions.
At the same time, a plethora of technologies are becoming available that place this information at risk from user error (i.e. losing a memory stick, or mobile phone). With this in mind this is a list of some key items to consider.
Not sure if this has anything to do with PR or if we can learn from it in any way… but it’s catchy and with such an enormous online following has to be case study for something…
Etisalat is the sponsor of the IIR Middle East CSR Summit taking place at the Address, Dubai Marina between May 20-22.
I am delivering a presentation regarding how ISO26000 has helped share a common understanding of CSR across our operations at midday on May 22 (http://www.iirme.com/csrsummit/agenda).
Last year I attended a very good conference focused on ISO26000 which was held here in Abu Dhabi. Here I had the chance to meet and interview Rob Steele, Secretary General of ISO – this is what he said to me.
I think this is quite entertaining!